“You can send some clients a fancy graph and a bill and they actually pay you – I swear to God” were the boastful words of SEO “Expert” Brendan Banks in an interview with Bluffington.
Search Engine Optimisation is big business and there are a myriad of companies out there that claim to be able to make your business grow if you pay them a large monthly sum. The problem with SEO is that it’s not an exact science and is often unquantifiable, which some unscrupulous companies take advantage of.
I’m basically just making it up as I go along. As long as you sound like you know what you’re talking about businesses will eat it up.
We like to bombard our clients with confusing keyword reports and fancy graphs with lots of bright colours. Clients don’t want to look stupid so they tend to go along with it and I’m laughing all the way to the bank.
Bluffington remains shocked by Mr Banks’ blasé approach to running a successful business.
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